How Can Trailer Companies Break the Cycle of Involution and Reconstruct the Industry Ecosystem?
According to data from the China Customs (compiled by the Special Purpose Vehicle Magazine), in the first half of 2024, China exported a total of 40,487 units of trailers, a year-on-year increase of 27.21%. However, in the global export market of our Country, more than half of the countries have an export volume of less than 100 units. The diversified and decentralized “going abroad” market makes the industry's future uncertain.
"In the past, when faced with fierce price wars, companies had two options: one was to continue competing domestically, and the other was to go abroad.” Zhan Rui, the finance manager of CIMC Vehicles stated, “The current international situation has increased the costs and risks for companies going abroad. As Chinese companies flock to overseas markets, the end result is simply that everyone goes abroad and continues to compete. Going abroad does not seem to be the only solution for promoting the sustainable development of China's trailer market.”
On 16 November, 2024, at the 6th Guangzhou International Commercial Vehicle Exhibition, CIMC Vehicles launched a series of Star-chained production services products for the first time under the theme "Marching towards the 'New', Creating the Future with 'Quality'." Zhan Rui believes that “the proportion of production services in China will gradually increase, and its market prospects are very broad.” He stated that production services, which provide intermediate services for production activities, will run through the entire lifecycle of the products."
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The Star-chained production services launched?by CIMC Vehicles encompass four major
business segments: financial services, vanguard
trailer, vehicle park, and yourbay technology. By
streamlining service processes, they break down
business barriers and reconstruct the industry
ecosystem, providing comprehensive solutions for
customers and significantly enhancing user
experience
From assisting customers in efficiently purchasing vehicles and providing a complete set of financial service solutions, to the open semi-trailer leasing asset management platform, which offers full lifecycle management services for vanguard trailers; from the intelligent and connected CIMC vehicle park that integrates “buying, using, and maintaining vehicles”, to yourbay technology, which provides one-stop aftersales service and circulation trading, focusing on digital service platforms for the commercial vehicle aftermarket. CIMC Vehicles fully integrates technological innovation resources and advantages, leading strategic emerging models and services in the trailer industry and promoting the rapid establishment and growth of new quality productive forces.
“ CIMC Vehicles addresses involution in the industry by providing comprehensive solutions rather than engaging in price wars.” Wang Zhujiang believes that CIMC Vehicles' third venture, “The Sea of Stars”, will focus on building a unified national market and will reshape itself with the spirit of an entrepreneur.
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In today's increasingly fierce “price wars”, CIMC Vehicles breaks out of the inertia of homogenized thinking, directly addressing the challenges of industry development. They tap into the unlimited potential of new quality productive forces, using Star-chained production services as a restructuring approach to promote high-quality development. Can this innovation and courage, which seeks to build anew after breaking down the old, rebuild industry confidence, provide more value to customers, and uncover more growth opportunities??Let us look forward to CIMC Vehicles' performance together.