An Example of Transformation in the Industry Marketing Model: Establishment of the CIMC-Shaanxi Automobile “Sanhao Development Center”
Since 2020, China's heavy truck industry, including specialty vehicles, has transitioned from an era of growth to consolidation, leading to increasingly fierce market competition. As competition intensifies, the marketing model of the specialty vehicle industry has rapidly evolved while the specialty vehicle market is gradually recovering. In December 2022, CIMC Vehicles and Shaanxi Automobile Group jointly established the CIMC-Shaanxi Automobile "Sanhao Development Center" (the "Sanhao Development Center"), once again elevating its new retail model to a new level and generating significant response from the industry.
Adopting Multiple Measures to Fully Embracing the New Retail Model
Regarding collaborative marketing, CIMC Vehicles has deepened cooperation with major domestic heavy truck enterprises, establishing stronger and more stable partnerships. They have embarked on a "coordinated development" strategy with tractor manufacturers, cooperating with them comprehensively in terms of products, channels, services, and finance. They have formed deep partnerships with SAIC Hongyan, Shaanxi Automobile, FAW Jiefang, Sinotruk, and others.
Regarding digital media marketing, CIMC Vehicles has built an integrated online and offline new retail ecosystem based on the Salesforce software platform. They are driving marketing reforms by integrating online and offline channels, complementing each other's strengths, and empowering one another. For instance, in October 2020, Ruijiang Tanker launched the pioneering "CIMC RJST Guanjun" mobile app in the domestic tanker industry, initiating their initial foray into digital marketing.
Comprehensive Collaboration: Further Advancement of the New Retail Model
On 15 December 2022, the unveiling launching ceremony of the CIMC-Shaanxi Automobile “Sanhao Development Center” was held in Xi'an, Shaanxi Province. This event not only marked the first collaboration between CIMC Vehicles and Shaanxi Automobile through the "Sanhao Development Center," but also showcased CIMC Vehicles' s deepening of the new retail model.
The "Sanhao Development Center" embodies the three aspects of “excellent horses with excellent Link to Original Article?saddles”, “excellent tractors with excellent trailers” and “excellent trucks with excellent tanks”. Guided by the principles of "innovation-driven" and "high-quality supply," it aims to create new demands and driving forces in the commercial vehicle sector. The center represents a potent tool for promoting supply-side structural reform in the industry, steering customers away from separate purchases of power units and specialty vehicles with individual financial and after-sales services. It promotes an integrated approach where customers can obtain 'turnkey' complete vehicle products and services. In the future, the CIMC-Shaanxi "Sanhao Development Center" will act as a royal housekeeper in achieving high-quality development among industry chain partners.
Integration of Tractor and Trailer: Driving High-Quality Development in the Industry
The establishment of the "SanhaoDevelopment Center" enhances CIMC Vehicles' s new retail?
network. Through deep collaboration with original equipment manufacturers, they jointly launch and deliver complete vehicle products combining “excellent horses with excellent saddles”, “excellent tractors with excellent trailers” and “excellent trucks with excellent tanks”. They provide customers with integrated solutions, effectively addressing the aforementioned issues in the industry.
Mr. Li Guiping, CEO and President of CIMC Vehicles, believes that the "Sanhao Development Center" signifies the rapid development towards the integration of a vehicle enterprise. This development model fully aligns with and upholds high-quality development principles, ultimately delivering complete solutions for high-quality commercial vehicles to users.
